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Verizon selling Tumblr to WordPress.com owner, but porn ban won’t go away

Enlarge / The Tumblr application on an Asus Zenfone 2. (credit: Getty Images | kasinv)

Verizon has agreed to sell Tumblr to Automattic Inc., the owner of WordPress.com, Verizon announced today.

Terms of the deal were not disclosed. In addition to Tumblr, Automattic will “take on about 200 staffers” from Verizon, The Wall Street Journal reported. The Verizon-imposed porn ban will stay in place at Tumblr after the deal is completed, the Journal wrote.

It’s not clear when the deal will be completed. The companies’ announcement said the deal is “subject to customary closing conditions.”

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